So I read a quick snippet from Guy Kawasaki today called "The 120 Day Wonder: How to Evangelize a Blog", and I was immediately struck by his first point: "Think 'book' not 'diary'". Instantly, I understood why I'm such a huge fan of his. He blogs as if he's writing one of his books, not talking about how his life is going. Oh, I know I've read some of those kinds of entries from him, but he seems to stick to this mantra more often than not. I feel like I get so much value from his blog, I … [Read more...]