So I read a quick snippet from Guy Kawasaki today called “The 120 Day Wonder: How to Evangelize a Blog”, and I was immediately struck by his first point: “Think ‘book’ not ‘diary'”.
Instantly, I understood why I’m such a huge fan of his. He blogs as if he’s writing one of his books, not talking about how his life is going. Oh, I know I’ve read some of those kinds of entries from him, but he seems to stick to this mantra more often than not. I feel like I get so much value from his blog, I would actually pay for a subscription if required (oh please, not yet! I’m bootstrapping! ;-)).
I think this approach is a fantastic idea, and hope to emulate it. Oh, I’m still documenting enSourced’s journey, but I also want to help others, and I’ve found a ton of cool entrepreneurial resources on the way. So maybe I can fulfill both my diary and book needs by ending with an update. What do you think?
With this week’s upcoming Hell Nights, you can bet it’s a bit lively around here. Charity has spent a good deal of the weekend re-doing the financials, tightening our earlier estimates and creating a consulting project matrix on which to base our revenues. Whew! As for me, I’m working on the advertising plan that’s not an advertising plan. Translation: I’m just coming up with the costs of advertising without doing a formal plan like this one. I’d like to do one like that, but frankly, I’m not sure I’ll really have the time– ever.