I'd been trying to find this information for months. At best, I couldn't find anything. At worst, Wild Apricot's help docs just laughed at me. Seriously, I wish I'd taken a screenshot, but it was a blank page with a broken image icon in the center. :-\ So here's a quick overview of how to add the needed code. First Things First I'm sure there are other ways to do this, but I'm using Google Tag Manager (GTM) to get the GA4 code into the website because it's the method I'm most … [Read more...]
The Magnificent Symphony
Ed Dale and company have once again brought back the 30 Day Challenge, but this year, it is simply The Challenge. I'm already a week or so behind but am enjoying catching up with the videos and lessons. I've just finished the last pre-challenge video called (what else?) The Magnificent Symphony. Essentially, participants will follow these four parts throughout the Challenge and, indeed, throughout their (web) marketing endeavors. "Headmaster Ed" has left us Challengers with the task (read: … [Read more...]
Research THEN Build
The experience we gained in the Entrepreneurship class at UWB was invaluable in giving us a solid foundation on which to analyze new business opportunities. It taught us to write a sound business plan (after being torn to shreds by the instructors, of course), how to pitch an idea in 60 seconds or less, to take (constructive) criticism with grace, and to use that criticism to improve, improve, improve. That said, the class was a little iffy on one fundamental step: market research. Sure, … [Read more...]
Drupal Haiku
Quick! Need a website! New folder and settings file Wow, I love Drupal. *** I've mentioned Drupal a few times, and I just wanted to drop a quick line about my favorite content management system (CMS). Drupal allows you to create websites quickly and relatively easily and gives you granular control over who gets access and how much access. And lately, I've been mucking with Drupal's multi-site capabilities. What this means is that I only have to install the CMS code once and have … [Read more...]
Building Trust & an Internal Debate
I recently created a quick website for a really sweet friend whose husband, Tony, disappeared in Brazil a few weeks ago. The site's purpose was to create a space which the family could give to the media to raise funds for the search. There were two main issues that came up with this exercise: how to continue to build trust for random people (i.e. not friends and family) visiting the site so that they felt they could trust donating money through it whether or not to leave a link back to … [Read more...]
Mahalo, Tim
Quick thoughts: I just couldn't leave off for today without giving some love to my new current hero, Tim Ferriss. In case you don't know who he is, Tim wrote one of this year's bestsellers, The 4-Hour Workweek. I won't get into the book too much right now (I'm saving that for a time when my eyes aren't burning from sitting in front of these screens for 15+ hours) because the book isn't really why I like this guy so much. The book got me excited about Lifestyle Design, but it was Tim that put … [Read more...]
Testing the Waters…
We are back in the saddle again on the trail of our latest business idea. After a short break over the summer to spend some downtime recuperating from surgery (poor Maylene - ACL injuries), we are back at full-throttle (she's better now!). She's been hard at work creating a new website that takes a small piece of the enSourced business idea and scopes it down to see if there is interest in the service on the web. We are very excited to see what kind of hits we get and are beginning to … [Read more...]
Hell Night has come and gone…
Who knew it would feel this good to have it over? Okay, well probably both Maylene and I knew it would be fantastic and it's nice to see that it is. All school deliverables for the end-of-quarter have been completed and wrapped up tight in a pretty bow! We came in 3rd place out of 13 teams during the competition and are happy with the results, albeit a bit conflicted over how they were determined. It was really nice to pitch the idea to so many people and receive favorable response and … [Read more...]
No, Really– I’m Thinking Book Not Diary
So I read a quick snippet from Guy Kawasaki today called "The 120 Day Wonder: How to Evangelize a Blog", and I was immediately struck by his first point: "Think 'book' not 'diary'". Instantly, I understood why I'm such a huge fan of his. He blogs as if he's writing one of his books, not talking about how his life is going. Oh, I know I've read some of those kinds of entries from him, but he seems to stick to this mantra more often than not. I feel like I get so much value from his blog, I … [Read more...]
Bleary-eyed
Another weekend draws to a close and I sit bleary-eyed from staring at the computer all weekend. Yes, another week brought another long list of To Dos and a wide variety of strengths to play upon. This weekend I got to use my graphic skills to make the marketing collaterol pieces for printing at Costco and Kinkos. Then I did a 360 and began to create the balance sheets and profit and loss statements for tweaking the financials. Of course, they are linked to the already-monsterous worksheet … [Read more...]