The experience we gained in the Entrepreneurship class at UWB was invaluable in giving us a solid foundation on which to analyze new business opportunities.  It taught us to write a sound business plan (after being torn to shreds by the instructors, of course), how to pitch an idea in 60 seconds or less, to take (constructive) criticism with grace, and to use that criticism to improve, improve, improve.  That said, the class was a little iffy on one fundamental step:  market research. Sure, … [Read more...]