Ed Dale and company have once again brought back the 30 Day Challenge, but this year, it is simply The Challenge. I'm already a week or so behind but am enjoying catching up with the videos and lessons. I've just finished the last pre-challenge video called (what else?) The Magnificent Symphony. Essentially, participants will follow these four parts throughout the Challenge and, indeed, throughout their (web) marketing endeavors. "Headmaster Ed" has left us Challengers with the task (read: … [Read more...]
Research THEN Build
The experience we gained in the Entrepreneurship class at UWB was invaluable in giving us a solid foundation on which to analyze new business opportunities. It taught us to write a sound business plan (after being torn to shreds by the instructors, of course), how to pitch an idea in 60 seconds or less, to take (constructive) criticism with grace, and to use that criticism to improve, improve, improve. That said, the class was a little iffy on one fundamental step: market research. Sure, … [Read more...]