Build with partnership, evaluation, and sustained momentum.

We quickly become your trusted partner.

We build relationships that allow ideas to take shape in a safe space, time for systems to mature, and the momentum it takes to build.

Partnerships Compound

Coaching Partner: Leadership & Team Development Coach

Initial focus
An established leadership and team coach seeking to pivot into speaking while maintaining and strengthening her existing coaching practice.

What we built together

Over the first phase of our partnership, we focused on creating connected, repeatable visibility systems:

• A newsletter designed to engage her closest leads and existing network
• Increased consistency and clarity in LinkedIn content aligned to her thought leadership
• Relaunch of her podcast with a formalized structure, cadence, and production process
• Expansion of her YouTube channel with clearer purpose and integration
• Alignment across platforms so each channel reinforced the others
  

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What we reviewed at 6 months

At the 6-month mark, we conducted a structured evaluation similar to an annual review and determined:

What worked

• Consistent publishing replaced ad hoc outreach
• Messaging became clearer and easier for others to describe and share
• Content systems reduced friction and decision fatigue

What we continued

• Newsletter as the primary relationship-building channel
• LinkedIn as the main visibility and amplification platform
• Podcast and video as supporting thought-leadership assets

What changed

• Greater emphasis on speaking opportunities and strategic networking
• More intentional use of content to support outbound conversations
  

Charity doesn’t just “do the work” — she co-creates the dream. She’s a partner in the truest sense of the word, someone I trust implicitly to hold both the creative and strategic threads of my business with care.

Outcomes to date

• Developed easily editable, strategic website
• Secured 4 speaking invitations for stages, workshops, or facilitated sessions
• Grew LinkedIn network by 5% over 6 months without paid ads
• Grew Substack followers by 3,220% in 6 months without ads
• Grew newsletter subscribers by 206% in 6 months without ads
• Doubled the amount of Youtube subscribers
• Increased consistency of outreach from irregular to weekly posts and monthly newsletters
• Clearer positioning as both a coach and speaker, supporting inbound and outbound opportunities

With just six months of outreach, momentum is visible, measurable, and compounding.

Coaching Partner: Executive & Leadership Coach

Initial focus
To attract more B2B clients and increase overall coaching visibility.

What we built together

During a 6-month engagement, we focused on foundational visibility systems:

• A newsletter to maintain connection with warm leads
• Consistent LinkedIn posting aligned with her expertise
• A website designed for ease of self-editing and long-term use

What we reviewed at the end of the engagement

What worked

• Audience growth and improved engagement on LinkedIn
• Increased confidence and clarity in outward communication
• Stronger connection with individual followers

What didn’t (yet)

• Meaningful B2B traction within the initial 6-month window

What this clarified

• For B2B coaching, especially at senior levels, visibility systems often require longer nurturing cycles before converting into enterprise-level opportunities

Charity has been both a strategic partner and efficient implementor for amplifying my voice for a broader reach. 

She is very thoughtful in her approach, ensuring we are aligned in vision, strategy, and goals first. Once grounded, she takes off and runs with it, taking a lot of initiative based on her deep expertise. She is extremely efficient and consistently produces high quality work. She is also very organized and easy to work with. I feel energized every time we meet by seeing the progress she has made and hearing her new ideas.

I love what she has done with my content and newsletter. I know that I could not have come this far without her and I am immensely grateful! I highly recommend Charity without reservation!

Outcomes observed

• LinkedIn follower growth of 5% without paid ads
• Engagement increases of 300%+ across LinkedIn posts
• Improved consistency of outreach and messaging

This partnership reinforced the longer-term investment required to achieve certain goals, especially B2B outcomes.

Website & Platform Builds

Websites are often the most tangible artifact of authority. It’s the signal you send the world to let them know you’re open for business.

Below are some of the website and platform builds created by Maylene, designed to support adaptability, ease of use, and long-term management.

Each build prioritizes:

• clear structure and messaging
• platforms clients can manage confidently
• systems that support future marketing efforts
  

What These Partnerships Show

Across our work, several patterns consistently emerge:

• Momentum becomes visible after systems have time to settle
• Consistency outperforms intensity
• Evaluation and adjustment matter as much as execution
• Longer partnerships lead to clearer outcomes and better fit

We are transparent about results—not because everything we do is successful, but because honesty helps us both make better decisions.

Considering Partnership?

If you’re looking for a marketing partner who:

• evaluates work holistically, not just tactically
• builds systems that mature over time
• and stays engaged beyond early wins

We just might be exactly what you are looking for.