I'd been trying to find this information for months. At best, I couldn't find anything. At worst, Wild Apricot's help docs just laughed at me. Seriously, I wish I'd taken a screenshot, but it was a blank page with a broken image icon in the center. :-\ So here's a quick overview of how to add the needed code. First Things First I'm sure there are other ways to do this, but I'm using Google Tag Manager (GTM) to get the GA4 code into the website because it's the method I'm most … [Read more...]
The Magnificent Symphony
Ed Dale and company have once again brought back the 30 Day Challenge, but this year, it is simply The Challenge. I'm already a week or so behind but am enjoying catching up with the videos and lessons. I've just finished the last pre-challenge video called (what else?) The Magnificent Symphony. Essentially, participants will follow these four parts throughout the Challenge and, indeed, throughout their (web) marketing endeavors. "Headmaster Ed" has left us Challengers with the task (read: … [Read more...]
Research THEN Build
The experience we gained in the Entrepreneurship class at UWB was invaluable in giving us a solid foundation on which to analyze new business opportunities. It taught us to write a sound business plan (after being torn to shreds by the instructors, of course), how to pitch an idea in 60 seconds or less, to take (constructive) criticism with grace, and to use that criticism to improve, improve, improve. That said, the class was a little iffy on one fundamental step: market research. Sure, … [Read more...]